2017 Wrap

December 17, 2017

This is the last video of the year and I’m gonna start a tradition of reviewing important events of the past and set milestones for the future.


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Tito Ferradans here for the last video of this year. I’m not discussing any specific gear, but quickly going over what’s the plan for 2018 and some things I didn’t talk about around here.

First of all, in October I was approved to become a permanent resident here in Canada. That means this channel is not my sole source of income. It’s still not economically viable to place all my chips on the channel, and now that I can work, I’ll be doing that a lot. That might affect the frequency of posts. I’m gonna try and keep it once a week, but I might push back to every two weeks because of work. I do have plenty of partially shot and edited episodes to start rolling out on the first week of January, though.

This year I started taking my gear more seriously. After two years of slow-pace improvement, I went full-on with modding my Contax Zeiss set and upgrading it. I switched from the 28/2.8 to the Hollywood 2.0, also the 35/2.8 to the 1.4 version, even the 135/2.8 went up a stop, for 2.0. Lastly I added the 21/2.8, 60/2.8 Macro and 15/3.5 to the set. Among all these changes, Ron, at Simmod lens started selling 80mm front rings for cheap prices and with great quality, so I went for it as well. This set is now the official taking lens set for all reviews and tests, and I’m putting it up for rent next year. I was also able to get crazy cheap Nanuk cases at – which is something I avoided all my life.

The other thing is I sold a lot of gear – and I recommend you do the same. I’m not a collector, even though I get carried away sometimes. The goal is to use the lenses, not have them sitting on a shelf until I find the one project which is perfect for them, right? I sold all of my adapters and single focus solutions – including the Rectilux HCDNA. The only anamorphic adapters that remain right now are the two Iscoramas. I was looking at the line up of lenses I have reviewed already and there are very few gaps in there still, so I expect to buy less and less adapters moving forward.

Having less reviews means the content in the videos will change a bit. Since the start I’ve focused on practical aspects of shooting. How every lens performs, plus some tips and tricks along the way. These are all great for those of you who already knows what anamorphic is and how things are supposed to work. I’m now gonna aim for setting a baseline of what is shooting anamorphic, why we do it, what’s good and what’s bad about it, what are diopters and how they work, and so on. There are plenty of people out there who are dying for a better way into understanding the hype around anamorphics – as well as start shooting -, and there’s no such way yet online, which is why anamorfaking draws so much attention: because it jumps into the universe of spherical lenses, which everyone understands. I promise the videos will be interesting even for those who think they know how it all works.

In 2017 the interest around anamorphics has soared to new levels. Our group on facebook more than tripled its size in the last five months, Panasonic has put out the GH5 and its open gate anamorphic goodness, SLR Magic released yet another anamorphot, Atlas came true at NAB, promising an affordable 3-lens set for a fraction of a pro set usually costs, plus plenty of mods and experiments show up in the community every month. Yet, there are still a lot of people asking “What’s the best lens?”, “What’s the difference between 16-D, 16-H, 16-C…?”, or “how wide can I go?”, which demonstrates that even though interest shot up, understanding hasn’t improved yet. And it’s ok. It took me five years to be able to guess qualities of any given lens, to learn all the names and try to decipher their meanings, and to build the anamorphic calculator.

This hike in interest created a spike in demand as well which blew up the used lenses market. Every once in a while we have an angry post about how the prices today are ludicrous compared to a year ago, or even six months. I don’t expect prices to go down, at least not for the vintage lenses. Their numbers will only shrink over time. The only company putting out affordable adapters these days is SLR Magic and they clearly can’t keep up with the market’s growth or expectations in terms of image quality. Hopefully our expansion in numbers will lead to more initiatives of making anamorphics for small filmmakers like you and I. For the time being, all we can have is hope. Anamorphic is still an exclusive format, in the sense that it excludes shooters, instead of bringing them in.

This is what this channel has always been about, leveling the field so everyone has the same level of access to knowledge. Everything is open and free – which is one of the big reasons I was all in for the Anamorphic on a Budget event in Amsterdam. We need more of those. Great job Tomas, Tim and Budgetcam.

This is all I had for now, so if you like the direction this is going, please like the video! For the folks that dislike the video, please be clear on what you dislike! Is it me, is it how I present the content, is it the lens I’m testing, or are you just trying to put me down? Every video has two or three dislikes and I never see anyone complaining in the comments, so I get confused. If you got any complaints, please use the comments and let’s have a chat about it! If you wanna hear more about my rehoused set of LOMO Squarefronts that’s coming from Van Diemen early next year, I recommend you subscribe. I’m Tito Ferradans and I wish you happy holidays and a great New Year. See you in 2018!