I started writing this shortly after we came back from NAB last year. The gears got stuck and I just managed to push them back in motion now as we approach NAB 2020.
At some point in late February I realized I had a shot at going to NAB this year. It was something I wanted for at least a few years – plus Las Vegas isn’t that far from Vancouver. I had stopped making videos for the channel in September and I left Facebook by Christmas. I felt I was done with all of this anamorphic and youtube stuff, so going to NAB was a sort of farewell.
I had a good flow of work and my contract ended the week prior to the event so I asked Ari if she wanted to come (it’s a gear thing, I thought she could be bored). She was excited for Vegas. We got tickets. It was too late to get a good price on a hotel but we got an airbnb. The NAB website said from April 6-11, but that’s too much time to feed G.A.S. so I thought of staying the weekend to check out the showroom and be done.
The plan was to arrive early on the week to explore the city and surrounding areas for a couple days, then NAB on the weekend, then back home early on the following Monday to start working on new things. If you’re a seasoned NAB visitor, my mistake might be apparent already. So we go, we explore, we drive, we eat – oh, the food!
Saturday comes around and we head to the convention center to get our NAB passes and drool over gear. We get there and the showroom is still being put together, only contractors coming in and out. We go to the information booth in the lobby and that’s when we learn that the showroom only opens on Monday at 9am – two hours after we’re scheduled to board our plane. I feel somehow I should’ve known that schedule from the start although the website wasn’t at all clear about it.
I’m devastated. “This-was-all-for-nothing” style. “What-a-waste-of-money-and-time” style. In a mix of anger, disappointment and sadness I storm out of the lobby and Ari catches up. By the time I sit down outside I’m set on trying to enjoy the two days we have left and miss out on what I came to see. It’s a crappy plan and it doesn’t really make me happy, but it definitely cuts my losses.
We take a car back to the airbnb. I’m done with the day and Ari is telling me this is all too stupid. I’m not taking it too well. We talk some more, call the airlines. Changing the flight is more expensive than getting a new one. My best shot at getting a refund for missing the flight is getting my airport fees and taxes back. I file for that anyway. It comes to $15.
Ariana says we’re not leaving without seeing the showroom. She says I can argue and fight all I want but she’s getting us new tickets home for late Tuesday instead of Monday morning. If I wanna go back by myself, I can, but she’s gonna see the showroom. That makes me recover a bit and I start looking for a place we can stay.
I start seeing past my anger and self-doubt from the misunderstanding by the time we book a room at Circus Circus – the creepiest and most bizarre place I’ve ever paid to sleep at. It’s gonna be good and it’s gonna be fun. We have the weekend to enjoy the city so we find some comedy, a little knife-throwing, and more delicious food – now with NAB discounts. It’s not like Vegas has little to offer.
Monday rolls around and we hit the showroom. It’s a lot of fun. Ari is a compositor and there’s a lot of post-production tech that she’s interested in. In the first day I just wander around in awe. We stop at Boris FX’s booth for a Mocha demo and sign up for some random prize raffle. I talk to a bunch of people, ask questions to brand representatives, hang out at the Atlas booth with Forrest Schultz, some folks recognize me from the channel – Tom Antos and Raafi Rivero right at the start, and more through the day. I stuff my backpack with free samples and gifts. I don’t have a goal and I feel pretty accomplished by now.
The last thing I do is to attend Adobe’s talk on “Editing for Youtube: Keeping Pace with Rapid Change” because, well, I relate to all of the words in that sentence: I use Premiere and After Effects for work. The guys from Corridor Digital were at the talk and I’ve been a fan for a while, so I went for it.
I sat there and watched. Ariana joined me halfway and by the time the panel was over she bolted from her seat to the front of the stage (if you watch the video, on the very last seconds she’s the girl in yellow that comes from the bottom right of frame).
Before I catch up to her she’s taking photos of the panelists at the request of the mediator. I just hover over there waiting for her to be done so we can head out. That’s when Sam Gorski, from Corridor Digital, points very directly at me and says “man, I love your channel”. My mind goes “Haha, me? this guy here? Tito? Nah, he must be thinking of someone else, I don’t even look like in the videos for a while”. So I react in the most natural way I can: I point at myself and mouth back “Me?” with a mildly concerned face. To that he goes “Yeah, man, you, with the anamorphic stuff”. I’m pretty sure there’s no one there with an “anamorphic stuff” channel, so it can only be me.
I come closer, we chat for a bit, talk about anamorfaking and how cheap and effective it is, especially for VFX and post-production – this conversation was a huge encouragement to the Anamorfake It guide. Sam emphasizes a bunch of things about my videos that I thought no one cared or that held me back in the sense of generating income. The showroom is closing so we wrap up the chat. At this point I’m shifting my perspective about the channel and how much of its impact is unknown to me. I also have it very clear that Ari is a big catalyst for the things I want to do but I’m afraid to take the shot and I’m very thankful to be with her.
The second day is much shorter than the first since we have to finally catch our flight mid-afternoon. On the bus from the hotel to the showroom the guy sitting next to me recognizes me and we chat about his experiments with shooting scope and anamorfaking.
At this point I have already decided that I’m not letting the channel die just yet and that my work has value and importance. The conversations all point to what I set out to do from the channel’s start: to provide information that allows anyone wanting to experiment with the anamorphic look to do so without breaking the bank. I don’t know yet what I’ll do to start making videos again, or what to cover in them, but I know that on this second day I’m making connections.
While on the lobby outside the showroom I study the floor map to mark the booths I wanna hit to try and create connections that could benefit the anamorphic chat (Cooke, Scorpio, P+S Technik, TLS, LumaFusion, FiLMiC Pro, some more Atlas, etc). In the middle of that we get an email from Boris FX. Remember we signed up for some random raffle prizes? It turns out Ariana won a full pass for 2020’s NAB Show.
The second day is much less overwhelming than the first, we see a bunch more demos. I talk to a lot more people than I did in the first day and we head out around noon for the airport. By the time we leave the ground we already know we’re coming back for 2020. This time I’ll be there for my birthday!
This experience was key for resurrecting the channel and changing my take on it. I don’t have expectations of it making up all my income – as I expected before -, I just find it important to put the content out there and hope that it helps someone in need of it. I’m also set on putting out different options for people that want to support my work through the sales of merchandise, guides, mods and whatever else I can come up with. I helped you and you wanna help me back? Buy something! :)
I started to write this post the day after we got home (April 10, 2019), but I never finish it because I’m worried about stupid things. First I don’t wanna sound like I’m tooting my own horn for the Corridor Digital part, although I am super proud of it. Second, I find it hard to reveal my mistakes online for anyone to see. I messed up with the schedule and that was not the image I wanted to cast.
It took me a while to realize that not revealing where I go wrong makes for a too-perfect-life and that’s one of the biggest problems with the internet right now. I don’t wanna add to it. I make mistakes. I mess up almost as much as I get things right, sometimes more. Plus mistakes make good stories and that’s something definitely worth sharing.